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This web page states the following, "Author of the DI Nick Dixon Crime Series, including the UK 1 bestsellers." Our analyzers saw that the web site also said " This is a great new writerlooking forward to more books written by Damien Boyd, great stories well written, would make a good TV series." The Website also said " I am in awe of the research the author appears to have done in preparation for these stories. What a truly fantastic read. So good I was unable to put the book down. Damien Boyd is a former solicitor turned crime fiction writer." The website's header had damien boyd as the most important optimized keyword. It is followed by nick dixon, swansong, and as the crow flies which isn't as highly ranked as damien boyd. The next words damienboyd.com uses is head in the sand. kickback was included and might not be seen by search parsers.